Nature Nurture have joined forces with sound wizards Small Silence and in-person and remote experience innovators YourTour, to deliver immersive on-site and virtual visitor experiences to green spaces and outdoor heritage sites.
Nature Nurture were approached by Events Manager at Thatcham Town Council and the engagement team at the Berks, Bucks and Oxon Wildlife Trust to come up with an innovate way to engage visitors to the at the Nature Discovery Centre.
The ‘Life on the Lake Experience’ enables self-led on-site tours and immersive virtual visits to take place safely during lockdown periods and beyond. Our vision is to design an engaging and educational tour around the lake, through which we ‘meet’ twelve waterbirds and reap the health and wellbeing benefits of nature. We enable the visitor to engage with the ‘Life on the Lake Experience’ in three ways:
1. Through on-site visits that encourage a walk around the Nature Discovery Centre lake, enriched with waymarked beautifully illustrated signage along the way. Families and school groups can download or pick up a quest sheet from the visitor centre, to solve along the way.
2. Through on-site immersive audio experiences, which reveal fascinating facts, stories and music inspired by the waterbirds as they arrive at each waymarker, triggered by the visitor’s location, via their smartphone. For a guided experience, this is achieved by NDC staff accompanying the group with a phone and bluetooth speaker.
3. Through Virtual Reality (VR), whereby visitors, whether visiting on-site or from the comfort of their home or school, explore the site and the waterbirds through 360-degree video technology. Each of the waterbirds will be rendered in 3D and can be explored in close-up stunning detail through the visitor’s tablet, smartphone, PC or Mac, or virtual reality headset.
The ‘Life on the Lake Experience’ is aimed at families, school groups and older people, with supplementary educational resources for primary schools. Targeted community engagement would aim to raise the profile of the Nature Discovery Centre and increase visitor numbers locally and through VR there is scope to incentivise BBOWT membership and future visits when lockdown eases and reach older adults who may not be able to visit in-person due to mobility issues. We envisage schools being particularly receptive to Covid-safe virtual visit experiences, whilst it is not possible to arrange field trips. We imagine the The ‘Life on the Lake Experience’ being heralded as a state-of-the-art ‘edutainment’ experience, featured in national educational resource platforms such as TES and leading UK edtech company Twinkl.
Funding pending, we can't wait to make this happen!